Search Engine Optimisation means “making sure your business appears as high up as possible in relevant internet searches”. All the major actions to improve your ranking can be achieved without you having to spend any money, just with the use of skill, consistency and know-how.

An influencer tour is a great way to promote your product, service or event using social media, with a scheduled “tour” of different sites featuring your product in the week, fortnight or even month leading up to a selected date.

Although often used interchangeably, marketing and publicity are different beasts and each needs a different strategy to be at their most effective. Put simply: marketing is coverage that you pay for, publicity is that which you get free of charge.