How much does your service cost?
Once we've completed our initial strategy meeting, you will receive a fully costed, personalised plan, depending on what level of service works for you business. The starting rate is £45 per hour, but this can be negotiated as part of your package. You stay in control, there are no hidden costs.
What's the difference between publicity and marketing?
Marketing is paid-for coverage. Adverts, advertorials, targeted social media - collaborations where money changes hands. Publicity is coverage that you receive free of charge - there are no additional costs associated with it. Once you’ve hired us, you know exactly what you are paying and everything you receive in return will be free.
As part of your package we can discuss additional marketing spend, if paid-for coverage is something you might be interested in.
Publicity will impact every aspect of your business, and have long reaching effects - a stellar article on a main site will boost your company for years to come! Companies often cut back on promotional spend but this is a false economy - targeted and considered promotion is vital to your business.
Getting a stranger up to speed with our brand sounds time consuming?
The process of clarifying your brand voice is vital - it helps the whole company to hone in on what is truly important. We are extremely practised at quickly grasping the voice of a business, and tuning in to your values. With ten years of experience in the arts industry, we are familiar with the opportunities and challenges independent businesses face.
Can’t we just do it ourselves?
You absolutely can! Part of the service we offer can include training your existing staff to confidently and fluidly produce their own highly persuasive copy to benefit your business. Publicity isn’t an arcane art - but it can be time consuming. Creating and maintaining your own up to date and GDPR compliant media lists can be a huge chunk of time, whereas my service frees that time for you to focus on other aspects of your business.
What results can you guarantee? I’m worried we’ll pay you money and get nothing back.
Before embarking on a campaign we will sit down and agree on a set of realistic, measurable goals. Maybe you want to improve your google rankings by five places, achieve a key piece of coverage in a national newspaper, feature on local radio or see a bump in social media activity. You will fully understand the process, timescale and likelihood of success, and we’ll also agree on a schedule of feedback sessions to keep you aware of the progress.
